I am a Visual Communication graduate from Shenkar with over 15 years of experience in the creative and design industry. My journey has evolved from high-level creative direction to deep product expertise, having completed UX studies at Create and currently specializing as a Product Maker under Tal Florentin.
Throughout my career, I have held pivotal roles including my previous position as UX/UI Design Lead at Maytronics and my current role as VP Creative at OZ Global B2B. This unique trajectory allows me to combine strategic creative vision with technical product precision.
I am passionate about crafting seamless user experiences and leading design processes that align business goals with user needs through innovative, high-impact solutions.
